What I took away from this is their social media team is run by morons who do not monitor social media outside of their demo bubble. Yes, whoever made the decision to pull the logo wasn't on that team, but the team should have been savvy enough to tell whoever the order that was coming down from that a post with the… » 10/22/14 9:29pm Yesterday 9:29pm

I think books/comics are also a safer bet. The goals are lower, as are the expectations. The margins of error are also a bit more forgiving as long as you don't go crazy with swag and added rewards. We're running one right now for ours and are clear that all of our content is finished, we just need to cover the cost… » 10/13/14 2:26pm 10/13/14 2:26pm